Homer Fink is such a great name it’s probably made up. Well in this case it sure is! The moniker is the “nom de blog” of media executive John Loscalzo, who took it from a novel he read while growing up in Queens, NY. It was called, naturally, The Adventures of Homer Fink by Sidney Offit.
“Loscalzo” may be familiar to those who grew up during the “alternative rock” era. He spent most of the 80s and 90s on great radio stations like WNYU, WPDH, WRCN, WDRE and WXRK (K-Rock) in New York as well as KROQ in Los Angeles. He was also host of the nationally syndicated program “Static” back in the days when grunge ruled the world. In 1995, he was nominated as Best Major Market Air Talent by Billboard Magazine. He lost out to some guy named “Mancow” but he really didn’t take it personally… or so he claims.
Loscalzo is also the proud owner of a NYC Sightseeing Tour Guide License and startedHomer Fink’s Hidden Brooklyn Heights Walking Tour in 2010.
In 2006, Loscalzo and his friend Qfwfq (totally not his real name but he’s very shy) started Brooklyn Heights Blog. Both were new arrivals to the neighborhood and decided to use blogging as a way to learn about their new surroundings and to meet new people. So far… so good!
BHB has been covered or cited as a source in the New York Times, Crain’s New York Business, Brooklyn Paper, the Brooklyn Eagle and many other outlets.
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