According to the Mayor’s Office, the NYC Waterfalls brought $69 million in revenue to the city—greater than the initial estimate of $55 million—and 1.4 million people came to see them. So they say.
“People didn’t buy tickets or pass through a turnstile to experience the Waterfalls, but this exhibition brought people to areas of the City they might not otherwise ever have visited,” said the Mayor, whose statistics also indicated that 23% of the viewers, including 44,500 New Yorkers, saw the Waterfalls on what was their first trip to the Lower Manhattan and Brooklyn waterfronts.
The numbers are from Audience Research & Analysis, who conducted visitor surveys at seven vantage points, as well as from figures reported by ferry boat operators. Also accounted for were the hundreds of thousands who saw the Waterfalls as part of their daily routines.
On the cyberspace end of things, 512,000 people visited the nycwaterfalls.org website; more than 6,000 photos were posted on flickr.com, 1,200 posts were made by individual and professional bloggers, and more than 200 YouTube videos of the installations were posted.