Luckily, the clothier—started by two Brooklyn brothers, Jay and Kevin McLaughin—doesn’t take itself too seriously. Yes, even preppies have a sense of humor, and in this case they practically wear it on their sleeve, with playful ribbon-trimmed lining on the cashmere cardis and martini glasses embroidered onto Devon Bermudas.
Video from Karl Junkersfeld after the jump.
But beyond the clothes, no two J. McLaughlin stores are alike, as they strive to blend into the local architecture and character of the town they reside. And for those who feel the whole operation is just too pricey, take a stroll over on your lunch break and you’ll find a whole selection, from dresses to totes and belts, that’s priced at $98—perfect for the guy or gal who wants to look like they know how to play tennis without having to fork over a ton of cash for lessons.
Without further ado, surprise fashionista Karl Junkersfeld took a look inside and reported back with this video.