Coming Soon to Hicks Street: J. McLauglin


Greenpoint based national clothing store J. McLauglin is slated to open at 218 Hicks Street at the beginning of May.  Here’s a rendering of what we can expect in the old Hamilton Design Studio space.

Share this Story:


  • liam

    holy s**t !!!
    did anyone check out this store’s website
    their prices belong on 5th ave along with prada and gucci!!
    doesn’t seem like the type of place you would go to buy the
    casual shirt or slacks

  • WillowtownCop

    I didn’t see anything on the website that you couldn’t get for 1/10 the price at LL Bean. I’ll give it a chance but it looks like a store for skinny old wasps.

  • Andrew Porter

    … But now that bee keeping is legal in NYC, WillowTown, wasps are welcome to shop anywhere they want to, and maybe community buzz will bring them buzzinezz….

  • AEB

    Good news, considering extant store-space vacancies!

  • digby

    threads for old money and trust funders

  • marquise

    Liam–for Prada & Gucci et al, try ten times McLauglin’s prices. :)

    But, still. Boring, overpriced WASP central. At lease it fills the storefront!

  • AEB

    Ye gods! I’m second to none when it comes to griping, but we seem to bitch when a bodega/convenience store moves in, now at the arrival of something considerably more upscale.

    Let’s just…let it be for now, or at least until the store opens….

  • WGS

    How are critter embroidered shorts boring? More like, AMAZING!

  • bklynnate

    As a related thought, in my experience with JML in other communities/neighborhoods in NY, NJ, CT and FL, I’ve noticed a distinct effort to merge seamlessly with the neighborhood and promote foot traffic and be an all around good resident. Think well-kept storefronts and friendly sales people. Let’s give it the benefit of the doubt until proven otherwise, and take comfort in the fact that we’re not getting another cell phone store or nail salon.

  • C.

    @ liam:

    I know. $125 for some shorts?? Good luck with that.

  • bklynnate

    This was deleted from my previous post but…

    Brooklyn Heights is an upscale community, it should come as no surprise that an upscale clothing store has come in to service it. If you disagree with the first premise, take a quick look at house prices. For inexpensive clothes, go to Banana Republic or Fulton Street Mall. Or, go further afield — public transportation in New York abounds Isn’t the range of options at least one of the reasons we all live here?

  • nabeguy

    Aaarghh, my eyes! The pinks!! The greens!! The prices!! I love the last item in the entire group for men, with the oh-so- hip embroidered marijuana leaf.

  • cat

    Look at Tango on Montague. Expensive, and no shortage of customers. (Hipper clothing than JML.)

  • AAR

    On a happier note….the guys at Overtures are hoping that McLaughlin’s will bring more foot traffic and business their way. Overtures is well-worth a trip off Montague (for jewelry, gifts, cards, giftwrap, custom stationery) and it is just the sort of locally owned and operated business that we wish for BH.

  • Remsen

    Being close to the Casino, perhaps it will do well. Definately better than what usually ends up on Monty…

  • BH Lover

    I’m with you AAR. I love Overtures. Great owners – so nice and friendly. Their merchandise is terrific too. It is my go to place for gifts. Please support them. They need our business.

  • nabeguy

    Overtures has always been my official stop for Christams and birthday gifts for my wife.

  • my2cents

    God forbid a new store opens on or near Montague…

  • Mom

    Gosh you people are crabby. A bit preppy for my taste and I agree not cheap but looks cute and Im sure will do well in this neighborhood where there are few options. Don’t be haters!

  • nabeguy

    Can an official ban be placed on the word “haters”? This is America, folks. It’s called free speech, so stop trying to qualify it. What you interpret as “crabiness” can just as easily be viewed as an eyes-open appraisal of neighborhood reality.

  • Publius

    Terrible clothes, high prices. The Muffy and Buffy set will love it.

  • Karl Junkersfeld


    I object to you hating the haters. It is free speech to hate and you are impeding my freedom of speech to hate. I hate when people do that. ;>)

  • my2cents

    The prices aren’t all that much higher than the pricier items at Banana Republic. I don’t see what the fuss is about. I think it’s nice to have an independent clothing label have a store here, even if it’s not my taste. This is the kind of store we should welcome.

  • jorale-man

    Whoa, $125 for a pair of men’s shorts? $78 for swim trunks? Those have better do the swimming for you. I wonder if J. McLaughlin is related to J. Peterman?

  • Karl Junkersfeld


    my2cents, I’m aware that Gehry is not part of the current project which was why I said I was disgusted. I personally would have loved to see his design in that part of Brooklyn. Personally, I am a tremendous fan of his and love his buildings in Manhattan.

    I am not familiar with the film whose acronym is SHoP. I was under the impression that Ellerbe Becket was building the new stadium. Are they one of the same?

    They do fine work but I wanted something spectacular which is what I thought the original design by Gehry was. Again, many don’t like his work but we all know “beauty in things exists merely in the mind which contemplates them.”

  • John Wentling

    Good for you nabeguy, I agree wholeheartedly.

  • lakisha

    YEAH!!!! finally we no longer need to run to nyc for designer clothes!!!!

  • cat

    JML considered designer clothing?? I don’t think so.

  • my2cents

    Karl, Ellerbe Becket was ditched in favor of SHoP. They are more avant-garde. Their most famous project is the “Porter House” which is in the meatpacking district. It is a box with black zinc cladding and white strips that glow at night. It’s very cool.
    Not sure how they will fare in the end with Atlantic Yards, but i hope they can make a silk purse out of the sow’s ear. Also, sorry if I misread your post! I thought you were still thinking Gehry was in charge.

  • Karl Junkersfeld

    That is great news about SHoP. Never heard of them but I love that building. I was admiring it last summer from the Apple store across the street. That is great news indeed. Thanks, you just made my day.