American Express Shoots Ad in Brooklyn Heights

A film crew shooting an ad for American Express basically took over part of the North Heights this afternoon. For the production, 68 Hicks Street was transformed into a book store —  at one point in its history the building was a general store. This is at least the second advertising shoot at the recently renovated home in the last couple of weeks.  Karl Junkersfeld shot a little video of the action.  Watch it after the jump.

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  • David on Middagh

    I saw a “Pagination Books” sign in the window yesterday.

    Tonight at 7, “rain” was looping over from several tripodal (and one bipedal) hose-stands. Extras stood by with colorful umbrellas. All the actors looked cold.

    Because the fire hydrant was across the street, every passing car ran over the supply hoses, making the rain go spurt-spurt.

  • Leonard Marcus

    Too bad they didn’t leave a bookstore behind. The neighborhood could use one.

  • SueR

    I agree with Leonard-we sure do need one. I’ll volunteer my time and experience if someone can come up with the cash…

  • Heather Quinlan

    Me too!

  • David on Middagh

    Ah, that would be nice.

    But from what I’ve gleaned, rent in the North Heights is just too much for a bookstore (at least, a used bookstore–don’t know about new, tho’ you’d be competing against B&N). You would already have to own the space.

  • Homer Fink

    Longtimers remember Bilbo’s:

  • nabeguy

    And even longer-timers remember Charlie Brown’s on Middagh Street.

  • x

    There was one: Heights Book on Montague where Crumbs is now

    I guess u guys never visited it

  • David on Middagh

    @x: Must have been in there hundreds of times, but their lease lapsed, the building was sold, and they had to move.

  • http://Building Jeffrey J Smith

    With all the wealth in the Heights you’d think someone with a building and more wealth than he or she can count in thier
    old law trusts would make a space available for one of the
    most basic markers of the level of human quality which is
    contained in the Heights. A good respository of printed
    knowlege, wisdom and culture. I was taken to the scores
    of great bookstores as a child and taught to respect
    the knowlege and wisdom of the ages.