According to a West Bank-based Israeli media network, protests against Ricky’s sale of West Bank-made products have been a boon for the store and for Ahava, the manufacturer.
IsraelNationalNews.com: A Brooklyn-based group trying to convince locals to boycott Israeli-made Dead Sea skin care products has managed to promote the region and boost the company’s business better than an ad campaign.
The “Brooklyn for Peace” protesters have been aiming at on [sic] one particular cosmetics shop in the Brooklyn Heights neighborhood, Ricky’s of Montague Street, which sells the Ahava skin care line.
The article cites the efforts of Rabbi Aaron Raskin, of Congregation B’nai Avraham on Remsen Street, as particularly effective in boosting sales. Rabbi Raskin is identified as “a Chabad-Lubavitch emissary who often interacts with doctors, lawyers and judges in the borough.”
This Wikipedia article identifies Israel National News as the written news website of Arutz Sheva (“Channel Seven”), a media group based in the West bank settlement of Beit El, which “is considered Religious Zionist in its outlook, and is focused on issues directly affecting Israeli settlements.”