Brooklyn Heights Cinema’s Kenn Lowy has set up an Indiegogo campaign to help save the theater. No, it’s not to buy the building, it’s to help the theater convert from 35mm film projection to digital. “If we don’t make the transition to digital,” Lowy warns, “we lose the opportunity to show some exciting films. In fact, every new film.” The upgrade in technology is juxtaposed against the Mom and Pop-ness of the cinema. “I’m at the theater almost every day, and if someone has a problem with the temperature … or maybe even the sound, all they have to do is come out and talk to me or a member of my staff, and we’ll have it fixed right away. Try that at your neighborhood multiplex.”
Lowy hopes to raise $30,000 by the end of March, and has perks/rewards set up for donations starting at $25. $150 gets you a date night package; and $1,000 gets you a private screening for you and 150 of your closest friends. But any amount is appreciated. “We hope you’ll donate whatever you can, so we can keep showing great films digitally.”