Holler and Squall Profiled in New York Times

In a piece about Mom and Pop stores in our fine borough, the New York Times gives prominent placement to Brooklyn Heights’ own Holler and Squall:

NYT: GILLETTE AND ZAK WING vividly remember the day in 2009 when they were walking down Atlantic Avenue on the cusp of Brooklyn Heights, peering into an abandoned store front and casually fantasizing about opening an antiques business. A local real estate agent was walking by and noticed the couple. “He basically said, ‘You want it? It’s yours.’ ” Mrs. Wing said.

Three years and two babies later, they are now the proprietors of Holler & Squall, a meticulously edited furniture and oddities shop capitalizing on the neighborhood’s old-is-cutting-edge aesthetic (the store’s name is from a Jimmy Martin bluegrass song).

Mr. and Mrs. Wing are part of a new generation of mom and pops that has thrived in regentrified Brooklyn, doling out attainable indulgences (freshly baked vegan cookies, American-made chinos, really good cheese) to customers who prefer to know their proprietors by name. On the surface, these “co-preneurials” seem to be living a new American dream.

Photo of Gillette, Zak and Paul Wing in 2011 by Julie Kanfer.

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