My heart soared when I saw the display on the upper half of the photo to the left, pitching for new advertisers on the probably legal bilboard that dominates the view from the north end of the Brooklyn Heights Promenade. This made me think that Apple, which has had ads on it for the past several years, perhaps fearing the wrath of David on Middagh, travy et al (scroll down to comments), had decided to give it up.
Might this then make other prospective advertisers, fearing boycotts and torchlight parades by enraged Heights residents, have second thoughts about using the space? Alas, my hopes were to be dashed. As I got closer, I could see a cherry picker crane’s basket next to the Furman Street side of the billboard, and two workers making their way toward the middle of the sign with a suspicious looking bundle. More photos and text below…
There’s something happening here…
What it is ain’t exactly clear (but those fingers do look familiar).
Meet the new sign, same as the old sign.
