Michael-Towne Wines and Spirits owner Michael Correra wrote a Brooklyn Eagle Op-Ed piece recently about his efforts to curb underage drinking:
Brooklyn Eagle: As a retailer, my job is to ensure that anyone purchasing alcohol has proper identification and is a legal purchaser, but I cannot do this alone: Parents and family members need to take responsibility for keeping that alcohol out of the hands of our kids.
I am participating in the Federal Trade Commission’s “We Don’t Serve Teens” program in order to join a nationwide effort dedicated to curbing underage drinking by reminding adults that providing alcohol to teens is unsafe, illegal and irresponsible. The campaign warns of the hazards of underage drinking, with public service announcements on television, print ads, lapel pins, stickers and signage in English and Spanish, which will be distributed to, and prominently displayed by, retailers like me across the country.
