The New York Times reports today on how real estate agents are having to go that extra mile to earn their 6% commission. Joan Goldberg, a Brooklyn Heights based broker at Brown Harris Stevens, is featured in the article. Goldberg's current nabe properties include 135 Joralemon and 30 Orange Street (where's she's pictured placing new garbage bins, below):
New York Times: Brokers Facing Stiffer Competition: “People are often overwhelmed by the prospect of selling, and it’s my job to get them to see that their home will show better and sell for more if we can just take away some of the layers and layers of personal items and grime they’ve accumulated,” Ms. Goldberg said.
For the most part, she does the hiring and scheduling, and she said that she tries to get each client as fair and economical a deal as possible. Sometimes, she winds up paying for some work herself or simply doing it herself.
“I like to plant flower boxes, and I change them weekly and water them if the owner forgets to,” she said. “I often go to the flower district early in the mornings or out to the big nurseries on Long Island to get just the right thing to put in a pot on a brownstone stoop. But, then, I’m a bit of a perfectionist.”
Photo: New York Times