BHB Headquarters just received this tip:
My son has just reported that in the old Heights Books space, the cupcake bakery “Crumbs” is opening! I say YES!!
We are assuming this is the “Crumbs” Bakery chain that originated in NYC some years ago. Their Store Locations page doesn’t yet list a Montague Street address yet. Can anyone confirm?
Update (by Claude Scales):
BHB photo by C. Scales
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So can you ask the tipster how their son knows this?
Ok never mind, just saw the photo. Is that a good place?
Yay! ANOTHER mediocre franchise for Montague! WOOOOHOOOOO!!!! Hopefully Burger King comes back next, as that was a tad more nutritious. I only want to shop at chain stores!
Me, too! And only those of proven mediocrity!
I see it as a very good development for Montague. Yes, it’s a small chain but it gets consistently good reviews from foodie web sites and – consider what it’s not: it’s not another real estate company, bank branch, drug store, etc. Considering what the alternatives might be, a small bakery isn’t such a bad thing.
jorale-man speaks the truth. Matthew and AEB are nitwits. crumbs is nothing like burger king and other huge multi-national corporate food chains. it’s like saying legal seafoods is mediocre because they’re a chain.
I just heard from a bunch of moms that Crumbs actually is very mediocre. But yes, it’s not a nail salon or bank, so that’s good.
Crumbs is just McDonalds for the rich, white set.
wow,
dogs, bikes, strollers, cupcakes. you guys will really complain about anything, huh.
what about old, white guys who will nag and nag and nag about any little thing? can I get them to shut up and stay out of the park?
u guys dont know what u r talking about…
CRUMBS will lead the montague street revival. its about time we had something other than lassens and hts cafe that had some flavor. if u think crumbs and burger king are the same thing, u know nothing about food. dunkin donuts would be the burger king of the dessert chain world. crumbs is the starbucks of dessert chains. overpriced and delicious. if they can just make sure they hire friendly staff, they will be golden.
Well, Adam, tell ya what I’m gonna do: I’ll hold my tongue (no small feat: it’s slippery) until I ACTUALLY sample the goods at Crumbs.
I promise not to dish–sorry for the dining figures of speech, but…–ANY chain store that opens anywhere on the planet (or any planet, for that matter) if and until Crumbs fails the taste-test.
How’s that? Only thing is, you have to stop indulging in name calling/ad hominum arguments forever. Deal?
Hear you bklyn. Any thing new on Montague is a positive sign. I’ve seen whole commercial blocks go dark from mediocrity, so it’s encouraging to see a business with an established formula willing to stake a claim in our neighborhood. To the pre-emmptive detractors, enough with the pre-opening post-mortems. Support, don’t suppose.
Coincidentally I went to Crumbs for the first time this past wekend at their Union Square location. Very helpful staff and delicious cupcakes. The store is tiny, but cupcakes don’t take much space. According to the web, the owners of Magnolia’s split up and one of them created Crumbs, with the original recipe. I think Magnolia’s are too greasy; these cupcakes were nice and cakey with lotsa icing. If it can’t be a Mexican restaurant, than dessert suits just fine
Thanks for that back-story, Nancy. An offshoot of Magnolia called Crumbs? I love it.
Go for the devils food-it’s really gooey and delicious
I for one am excited.
People…Magnolia is completely different animal than Crumbs. Wait til you taste the Artie Lange and the Bababooey. Have u checked out the menu?!
http://www.crumbs.com/cupcakes
Sweet. A bakery. Yet another thing on Montague I will never use.
Just sampled Crumbs cupcakes for the first time at an UES outpost and was really disappointed based on their reputation… really interesting cupcake options, but cake was dry and lacked flavor, icing was off the charts sweet and there was way too much of it.
Fabulous! Now I can get out my fancy Saturday night outfits, line up with god knows how many other dudes and empty my coin-filled pockets to find tummy-filling goodies! Ah, even in times of war, there’s reason to thank God! Get those buns of yours a’ baking! It sure beats the recent trend on Montague. And that is posting signs outside reading “Store For Rent.”
Well said, George Earl. A nice break from all the grousing that goes on here!
I hope it succeeds since it adds some texture to Montague street and the neighborhood but when I had their cupcake in Manhattan I was disappointed in the taste. I much rather have Baked goods in Red Hook which tend to be not too sweet and they also serve Sumpton coffee but its a schelp to get there. I’ll give Crumb another shot just in case this one in BH is better.
Maybe we should just forward these posts to the Crumbs owners and tell them to forget about it since it seems we prefer empty storefronts. Homer, I think it’s time to crank up a “5 Stores That I’d Like To See On Montague Street” thread.
can’t wait to see 99 cents stores pop up on Montague because no one else would rent here
I think Crumbs could be a winner — good for office workers’ parties, good for those who are running out of untapped options at Lassen and Hennigs, and good for the random cupcake/cake needs. It’s not a bank, a phone store, etc., and it’s way better than the sad look that storefront now wears. And `, one of the incarnations of the current Banana Republic was a 99 cents store.
@`: I wouldn’t mind a 99-cent store…
Sure, a 99-cent store would be great…if it could sell 600 items a day just to cover the rent. Factor in wages, insurance, BID taxes, inventory and it probably doubles. That’s a lot of crap out the door. As bornhere points, it’s a question that’s been asked and answered.
In the pat-my-head-and-rub-my-stomach-at-the-same-time mode, I think some posters–well, I–feel that yes, of course, it’s better to have a rented store-space ANYWHERE in BH than a vacant one, but…
…still wish for something other than a chain operation in those spaces. I realize that Montague is probably a lost cause in this regard as, because of its situation, it must appeal, and is designated to appeal, so to speak, to the broadest population.
On the other–third?–hand, I would say that Cumbs is probably a better bet, in terms of quality, than othr operations, and certainly better than existing stores offering baked goods on Montague, which I won’t name lest I be deluded with incredulous attacks from those who “just love” said places. Here we arrive in the very murky area of taste.
…that should be “deluged,” above. Oh, that ol’ devil unconscious….
I have had Crumbs many, many times and this is a terrific addition to the totally dismal options on Montague Street. They have a great product and a great looking facade. This is not burger king. This is a locally owned business that has done very well (because they have a great product) and have expanded. We are lucky to get this!
Crumbs cupcakes are amazing and way better than Magnolias IMO. Though at 500 calories a cupcake you’ll be a fatty if you eat them to often :P
Hey HeightDiva, you’re right. My gf and I are trying to eat healthy, but we agreed, that we have to support the place. We’ll just have to share cupcakes in the future – I think 250 calories is definitely worth a nice Red Velvet :) :) :)
http://www.npr.org/templates/story/story.php?storyId=10328143
Ever seen what this “bun chain” charges for a single bite-size goodie? Nothing’s on sale in these stores for under $2.50 per cupcake. And, come on friends, isn’t the Heights loaded, loaded with pudgy folks? Here’s one skinny reader who’ll go by that store, admire its arrangement of colors and textures, but never buy. That is, of course, unless they do a “2-for-1″ weekend!
Crumbs cupcakes are the best I have ever tasted. It’s pricey and loaded with calories (around 750 I think), but it’s literally the best desert I’ve ever eaten.
We get their cupcakes for office parties, and I think they’re great. I particulalry dig the red velvet and the chocolate with mocha frosting. And yes, they are high in calories, which is why they also make mini versions.
Blech.
I’ve had a number of cupcakes from Crumbs over the last few years and I have to say, they’re some of the most mediocre in the city. Sugar Sweet Sunshine or Buttercup are light years better.
FYI, Crumbs doesn’t even make their own cupcakes. They buy them from some massive bakery in Queens who bakes for hundreds of bakeries and bodegas all over the city. It’s basically the same product as the giant blueberry muffins you see shrink wrapped at the register at your corner deli.
Again… blech. SOOOOO much worse than the bookstore that used to be there.
MY EXPERIENCE IS SUPERIOR TO YOUR EXPERIENCE. HA!
Only the loyal collection of whiners on this blog would find a problem with Crumbs opening on Montague Street. Crumbs is VERY good, and quite addicting, and would make a tremendous addition to an otherwise sorry strip of real estate.
@John Doe, to lend credence to your point, the cupcakes pictures on Crumbs’ website have been for sale at both Tazza locations for years.
Montague is Salieri to Smith Street’s Mozart.
I’m with John. These comments make me wonder about life in your homes. Is it non-stop complaining 24/7? Do your friends say, “So what do you make of this health care business?” and then turn off their hearing aids as you prattle on and on?
I’m sure the dreaded neighborhood kids will approve.
… soon we’ll complain that all those damn daffodils are making us sneeze. AND nobody is even making any money off them. [Or ARE they???]
these comments make me want to leave brooklyn heights. honestly, reading this comments makes me disgusted to live among such snobby, ignorant, uppity, self righteous people who can’t even be happy that an empty storefront is being filled and people are going to be employed here.
at the end of my current lease, i’m leaving. i’ve been thinking for a while now that people in BH are the WORST people i’ve ever encountered and this thread has sealed the deal. see ya losers. enjoy all your whiny old people stores!
why am I the only one excited about this development?
Between the park and healthcare bill, and cupcakes I feel like today is a win all around. Enough belly-aching you old farts. Cupcakes are good for the soul
I think I speak for all of the whiners when I say that even if I never set foot inside, I will be glad if there is a successful business on Montague St that has a bright, shiny awning and shovels their snow in the winter.
OK but we already have two coffee/pastry shops on that block (CT Muffin and Starbucks) plus Lassen and Hennigs where you can guy coffee and pastries to go. We really do NOT need another bakery on that block of Montague. We need a good pub style restaurant, or other kind of restaurant that is not Italian/Asian, or we need a wine bar or other kind of place you can go for drinks and something small to eat. Or, we need a butcher. Just not another store that sells muffins and cupcakes, no matter how good they are.
Crumbs > CT Muffin and Starbucks. That is like being upset about Peter Luger opening up because there is an Outback Steakhouse nearby.
to point out the obvious: we have a pub, a wine bar, and a butcher.
tazza stopped carrying crumbs cupcakes over a year ago, when crumbs went “corporate”
Wow, what a bunch of haters. Nobody’s twisting your arm to patronize it, just walk on by if you don’t like cupcakes (and are apparently soulless).
Tazza could use a little “corporate” influence. I got a chai tea there for $5 and it was 49.75% water, 49.75% milk and .5% chai. It should have came with a condom for the raping I got with that order. It also took the employees 10 minute to even acknowledge I was present and I was the only person in line.
I still say that Crumbs is making the best of a tough situation. Rents are too high for any non-chain business on Montague. So it’s either a chain that has some personality and charm to it (i.e. Crumbs) or another bank branch, nail salon, real estate company, etc.
The best thing Crumbs could do is offer sidewalk seating and turn it into a neighborhood gathering spot. With more outdoor restaurants, Montague could morph into an area where people linger and hang out, rather than just do their errands.
I like Montague Street. I could not get by without it. It is out Main Street and I think it is just fine. I love the idea of a new bakery. I hope they have good cookies. I love a fresh baked cookie.
Connecticut Muffin-Ick. I remember when Sinclair’s Bakery was on Henry Street just off Montague. I saw them delivering their cakes and breads uncovered in the trunk of a car. Never went back. Some people will never be satisfied with anything,
I’m with Nancy, it seems that people here are never satisfied with anything. Othersideofthebridge, Tazza’s chai is my drink of choice and I pay $3.75, oregon chai, yummy, although the experience doesn’t sound very good. Did you ask to speak with management? If we don’t want corporate chains coming in we need to inform our local mom and pop operators that we have bad experiences and we would support them should our voices be heard? As opposed to blowing off steam here and sending ill will out? Just a thought.