Update: The Eagle now reports that someone “familiar with the issue” has said that Starwood has told Brooklyn Bridge Park “that it is not actively marketing the property at this time”. The Eagle has asked Starwood to comment, but has not yet heard back.
The Real Deal reports that Starwood Capital Group has put up for sale all three of its “1 Hotel” properties, one of which is the as yet unfinished 1 Hotel Brooklyn Bridge, which is the tallest portion of the controversial Pierhouse complex, located next to Pier 1 in Brooklyn Bridge Park. In the rendering, the hotel is the structure in the background, just to the right of the Brooklyn Bridge tower.
According to The Real Deal, “sources” say Starwood is trying to capitalize on the market now “[a]mid the boom in supply of New York City hotels”. in this context, consider the recent decision of its owners to convert much of the storied Waldorf Astoria to condos, following the pattern of its equally storied neighbor, the Plaza. Estimates of what Starwood is likely to get for its Hotel 1 properties range from above $1 million per room for the Hotel 1 Central Park to $1 million per room for the Hotel 1 South Beach in Miami Beach and $800,000 per room for Hotel 1 Brooklyn Bridge.