CNBC is reporting that Crumbs Bake Shop, which closed all its stores including its Montague Street outlet on Monday, may be getting a bailout from “an investor group that includes the Fischer Family and Marcus Lemonis, Chairman and CEO of Camping World and Good Sam Enterprises and star of CNBC’s “The Profit.”
CNBC: Lemonis plans to incorporate other holdings, including Sweet Pete’s Candy, into the new entity that contains Crumbs. Click here for the full Profit episode about Sweet Pete’s.
On Monday, the gourmet bake shop closed all of its stores roughly one week after its shares were delisted from the Nasdaq stock exchange.
In a CNBC in-person interview in April, Crumbs CEO Ed Slezak placed part of the blame for the company’s difficulty its flagship product, saying the cupcake is “too narrow of an assortment” and “too tight a niche to attract a sufficient number of people” daily.