Vineapple [71 Pineapple Street] is a welcome addition to Brooklyn Heights and the first comfortable cafe in the North Heights to provide free wi-fi access. That gambit has been very successful so far for the coffee shop in the sense that it’s a great traffic builder. But we’ve noticed that some folks take advantage of the situation, camping out for hours nursing one bevvy.
Last month, the popular social media reporting site Mashable ran a post about the etiquette of working out of coffee shops. Baristas, owners, entrepreneurs and managers offered their opinion on what the right mix of camping and purchase should be for people working out of their favorite coffee shop.
So, is where does Vineapple’s 1 drink = 1 hour wifi fit in? Find out after the jump.
The coffee shop folks interviewed for Mashable’s story, originally posted on American Express’ Open Forum, were from established and thriving cafes. As you’ll see in this excerpt they also suggest buying some food and/or tipping heavily. Adjusting things a bit to consider that Vineapple’s just opened and currently offers a limited selection of food, 1 drink = 1 hour appears to be in the zone.
Mashable: With air conditioning, free Wi-Fi, comfy couches, potpourried restrooms and the smell of espresso in the air, a coffee shop can seem like an answered prayer for the bootstrapping entrepreneur. Gratuitous amenities, though, should be appreciated in the form of making purchases and leaving tips for the baristas. The big question, though, is how much should an entrepreneur shell out in return?
Isaf, Pelsinger, Phillips and Dustman all told Mashable that one drink per 2-3 hours seems to be the sweet spot. And four hours seems to be the tipping point — if the shop is full and you haven’t bought anything in about four hours, you should give up your seat to paying customers, say Dunning and Dustman.
Phillips also notes that if you’re camping out at the coffee shop during lunch time, it’s a good idea to eat lunch there.
If your bladder just can’t handle a drink every two hours, Shipley says you can make up for it by tipping well:
“We always make sure to buy drinks, I usually only get two a day, and I’ll often get something to eat. For me, the biggest thing is to tip — I tip very heavily on every transaction, so the baristas are getting paid. This helps the café owners, too, since they obviously have happier and better-paid baristas. And it makes the whole environment very friendly, as the baristas pretty quickly learn to love me and my monsters. (Also, don’t tell anyone, but they’ll start our drinks early when they see us in line.)”
“If you can sit around our shop for eight hours and not be tempted to drink or eat anything, we’re probably not doing it right,” Kasperowicz adds.
What do you think?
Photo by Mrs. Fink