Joe Coffee Perks Up in Brooklyn Heights

On the corner of Hicks and Pineapple Streets, in what was once a dark pet store now resides the airy and light-filled Joe Coffee.  Joe officially opened for business this past Friday morning and by 8:30 am, was bustling with residents in need of a caffeine fix.  In addition to their meticulously crafted brews, Joe serves eats and treats from Cobble Hill’s Watty & Meg, Under West Donuts, One Girl Cookie and banana pudding by local purveyor, Shalini’s Kitchen. They also offer a selection of savories and sweets such as frittata, muffins and sandwiches provided by their partner Union Square Restaurant Group.  The shop is open 7:00 am – 8:00 pm, daily.

Joe devotee Chandra Glick shared, “I have lived in the West Village, Chelsea and now Brooklyn Heights and I’ve been going to Joe in each of those neighborhoods. Now I’m excited they’ve followed me to Brooklyn Heights so I can continue [enjoying] delicious coffee.”  This correspondent can attest that the coffee, is in fact, delicious.

No Sleep Til...

Photo by SongBirdNYC

Per the company website, “Joe was founded in 2003 as a singular specialty coffee house in Manhattan’s west village with the simple vision of brewing the highest quality, unique coffees and serving them with unsurpassed hospitality and knowledge.” Joe has expanded to fourteen shops in Manhattan and two in Philadelphia.  Joe also offers barista classes and has a wholesale division.

While it’s roasting facility was established in Red Hook in 2013, the Brooklyn Heights cafe is the company’s first retail outlet in Brooklyn.  The operations team continues to put finishing touches on the decor (the window sills will being festooned with plants and the team is awaiting a communal table and shelving to arrive) one design element is hard to miss: the neon nod to our beloved borough. We wish Joe longevity and success!

Share this Story:
  • AEB

    Wifi available? I’m looking for a nearby place I can go to when Time-Warn…sorry, Spectrum, does its next, inevitable Internet crash.

  • SongBirdNYC

    The Assistant Manager explained that none of the Joe locations have WiFi, it’s not part of the company culture. Though the Brooklyn Heights location is one of their largest cafes and it may be considered in the future.

  • Mira

    hmm. have to say i’m a little disappointed with Joe. I was really looking forward to a nice new place to change up the workspace. Popped in today. Pretty nice looking sandwich menu sitting up next to a refrigerator with no sandwiches in it. Paid $3 for a small, regular coffee. Even Starbucks is less. Asked about wi-fi and told with a blank stare – no. So far, not so good.

  • Cranberry Beret

    Vineapple will continue to do well with the remote work crowd. Joe seems more like a stop-by-while-walking-by kind of place. I’m sure they’ll both be fine in their respective niches.

  • Andrew Porter

    Large windows let in lots of light; perhaps too much. All hard surfaces, though they did a nice job of redoing the pressed tin ceiling and wall. I don’t think the seating is conducive to sitting there for long periods of time.

  • AEB

    Thanks, SongBirdNYC.

  • Arch Stanton

    Ha, I would have replied ‘is bankruptcy part of you company culture?’

  • YourDoctrinaire

    It was PACKED when I stopped by this morning, like all of their other locations. I don’t think bankruptcy is in the cards.

  • Arch Stanton

    Well that remains to be seen.
    FYI, I do have about a 90% accuracy predicting such things.

  • AbeLincoln

    There’s some pretty stiff competition with super comfy Vineapple and Tazza with it’s delicious food.