Brooklyn Historical Society Salutes Manischewitz Wine Tuesday Evening

If, like your correspondent, you’re–as they say–getting long in the tooth, you may remember a jingle, “Oh man oh Manischewitz, what a wine!” The ads are long gone, but the wine is still made. It’s no longer made in Brooklyn, as it was back in the day, but in Canandaigua, a pretty town at the western end of the Finger Lakes region, and closer to the source of the Concord grapes used to make it.

On Tueday evening, April 12, starting at 6:30, the Brooklyn Historical Society will host Roger Horowitz, author of Kosher USA: How Coke Became Kosher and Other Tales of Modern Food, who will discuss the wine’s convoluted history: created in the 1930s for the Jewish market, by the 1950s its consumer base was predominantly African American. Nevertheless, it remains a staple at many Passover seders. Admission is $5, or free for BHS or Green-Wood Members; purchase or reserve tickets here.

Image: Goodreads.

Share this Story:

, , , ,

  • Jeff Smith

    Remember when The Crows of “gee” fame, put out “Mambo Shevitz” on Tico Rec. and it was on the radio? And its true, before Ripple, Thunderbird and Orange so good, Manischewitz was THE sweet street wine. Hey, remember “New York LOVES G&D Vermouth”?