Cupcakes are apparently so yesterday: Long Island business partners David Smith, Christopher DeMark and Lonnie Fortuna are convinced that pudding is the next big culinary delight for New Yorkers, after investing hundreds of thousands of dollars in a high-end line called New York Natural Pudding Co. Launched in July, the adult-focused treat has found its way to the shelves of 30 local stores, including Key Food in Brooklyn Heights.
“The yogurt business is saturated,” notes Ivan Arguello, owner of the Montague Street Key Food, in a story that appears in The New York Daily News. “Everyone is in that business, not in natural pudding.” Key began stocking New York Natural Pudding Co. in August, with strong response. “Lonnie really caught my eye,” Arguello adds. “He came out with interesting flavors that is taking this to the next notch.”
Smith tells the Daily News, “We think pudding could be the next cupcake trend, the next big dessert trend.” New York Natural Pudding Co. is based on family recipes from Fortuna, a wholesale food veteran. He came up with the idea of taking his grandfather’s simple rice pudding recipe and adapting it to more discerning tastes—by adding flavors to produce the likes of “French Toast” and “Salty Caramel.” The product is packaged in 12-ounce containers and sells for $4.99.
Read the full story in the NY Daily News here. (Photo: NYDN)