Elegant French Bistro To Open In Former Starbucks On Montague St. (April Fools!)

By on April 1, 2012 7:32 am in Brooklyn Heights, Food

Famed French chef Daniel Boulud announced his plan to open an elegant restaurant in the space soon to be vacated by Starbucks on Montague Street between Henry and Hicks. “With its reasonable rents and reputation for fine dining, Montague is the ideal spot for my first venture into Brooklyn,” Boulud said. He also mentioned proximity to Key Food as a source of emergency supplies. “I take pride in always using the freshest of ingredients,” he added.

Borough President Marty Markowitz issued the following statement: Bienvenue, Monsieur Boulud. Comme il doux!

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  • skunky

    there goes the neighborhood’s crappy reputation for dining options

  • AEB

    Ah, had me going for a second, Claude. April Fool’s blessings to you too!

  • E

    You had me going until the fresh ingredients at key food bit. happy april fools!

  • She’s Crafty

    Hysterical, esp. the Key Food reference.

  • Jorale-man

    Wah, wah, wah…

  • AL

    Clever!

  • Mikey

    Fresh ingredients at Key, a clear tip-off.

  • http://L.C.Armstrong.com L.C. Armstrong

    Reputation for fine dining should have clued me. Grande skim latte is no consolation!

  • PBL

    haha, well played. I admit you had me going, I thought I was still drunk from watching NCAA basketball last night.

  • V

    Totally fell for it and I’ve been on the look out for April Fool’s jokes too.

  • BH’er

    good one!

    reasonable rents? key food for fresh food?

    speaking of key food, can they raise prices and hire some decent checkout/cashiers? i can bear shopping there, but getting through checkout is just horrendous.

    everytime, i get the same question: oh, do you want all this food in bags?

  • David on Middagh

    Hilarious! Thank you.

  • BKNYNative

    Dang! Fell for it too.

  • http://Kleinman-Spector Heightsguy

    It confused me for a moment b/c I saw a petition in the UPS store protesting the opening of a tapas bar across the street. I thought the French place was instead of the tapas bar. Then the Key Food ref tipped me off.

    Now, they are going to actually offer snails in Starbucks. (April Fool!)

  • http://www.valeriefrankel.com val

    Homer! You got me. I almost tweeted about this. Good. One.

  • bkheightsgal

    Good one, but you lost me as soon as you misspelled the chef’s last name.

  • mc

    Likewise, taken in until the Key Food line. Hope springs eternal.

  • my2cents

    Very funny! I totally fell for it! I thought…man Daniel Bouloud’s really losing it!

  • Bongo

    Nicely done there.

  • http://selfabsorbedboomer.blogspot.com Claude Scales

    bkheightsgal: Thanks for bringing the misspelling, which I’ve corrected, to my attention. Hazards of posting too early in the morning before the caffeine has taken full effect.

  • diane

    this was genius i totally fell for it. but who out there in our community thinks we really do a need a quality fine dining restaurant on montague enough already. BH is full of sophisticated diners with nowhere to go on the best street! how can we band together to get a chef like Boulud to come to our hood.

  • stuart

    comme il doux?

    “like it soft?”

  • http://selfabsorbedboomer.blogspot.com Claude Scales

    “Doux” can mean “soft” or “sweet.” If you’re using Babel Fish, it will give you that translation. “Comme il doux” may also be roughly translated as, “How sweet it is!”

  • http://n/a Barbara Shernoff

    That was a good one! LOL!! i also laughed at Skunky’s comment about the “crappy” dining in the Heights. i agree. We certainly have some good restaurants, but not many, and that has been the case for so many years. What i never understood is why the Heights doesn’t have a great bakery–a real mystery to me. It doesn’t have to be a Greenberg’s type place but a really good bakery would have thrived here for years and would continue to do so. i remember some, mediocre at best, bakeries here in the Heights. Sinclair’s-part of a chain-on Montague St., near where the Housing Works is and Regina’s on Henry Street in a space now occupied by Ann Taylor. Yes-there are some good pastries/breads at Lansen & Hennings and Garden Of Eden–but they are not A bakery. We needed-still do-a bakery itself-with really good cakes,pies,breads,cookies,etc. i always felt the right owner/s would do very, very well with a top notch bakery here in the Heights. (and it does not have to be located on Montague Street., though that would be a good place for it).
    “If you build it….they will come”.

    (Does anyone remember when Lansen & Hennings was located across the street from where they are now- in the location that Irene Dinov’s Hair Salon is? When we moved here in 1968, that’s where they were located. Several years later they moved across the street to their current spot.)

  • RF

    What’s the reason for the petition against the tapas place?

  • Joe

    One of the better April fools jokes along with the YT one. I totally fell for it until the Key Food portion which was a clear giveaway.

    The “reasonable rents and reputation for fine dining” portion had my eyes rolling but was giving DB some leeway for not knowing the area and just trying to be diplomatic.

  • Andrew Porter

    Barbara, there is a bakery in BH. Unfortunately, they only bake Montreal-style bagels…

  • SPM

    This was FABULOUS – thank yu, Claude. If it were only true….sigh.

  • stuart

    claude, something is missing if you are trying to say “how sweet it is”

    french is of course, full of idiomatic expressions. one cannot translate word for word.

    que savoureux may be closer.

  • hoppy

    HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS HENNIGS

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