As we reported earlier, one of the nine potential revenue sources that the Brooklyn Bridge Park board authorized the consultants hired to explore alternatives to housing to examine was “advertising and sponsorship”. This could include selling naming rights to particular park facilities. According to this NY1 story (via the NY Post), the idea comes from Chicago’s Millennium Park, but would be a first for New York City (follow the link for video and text).
NY1: Naming Rights Proposal for Brooklyn Bridge Park First for City
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