Brooklyn Heights resident/ TLC Commishsky David Yassky has been entertaining taxi passengers for the last few weeks with his video (watch it after the jump) hyping the city’s Taxi of Tomorrow initiative. Got a great idea about what the Taxi of Tomorrow should be? Tell Yassky and you could win a year of free taxi rides. This week the 40 second video of the Commishsky is being phased out. But has fame spoiled David Yassky?
NY Times Cityroom: Of course, making an appearance in thousands taxi rides is bound to have some side effects. Mr. Yassky, a former city councilman who is no stranger to New York’s political world, started hearing from friends on the ad’s first day.
“I’m not going to say every e-mail hit the target in terms of being humorous, but generally people were looking to be funny,” he said.
At a parent-teacher conference last week, Mr. Yassky, who has two daughters, was approached by several parents who recognized him from the ads. One day on the sidewalk, the commissioner bumped into a Yale Law School classmate whom he had not seen in years. The classmate, now a partner at a major law firm, greeted him by reciting a phrase from the ad: “Text 467, 467!”
“She said, ‘I’m seeing you all the time,’ ” Mr. Yassky said.
Oh, and post about a video promising “… of Tomorrow” warrants the obligatory “Chef of the Future” embed: