Self-described techie “geeks,” like Aaron Harvey and Alex Lirtsman of the DUMBO-based firm Purple, Rock, Scissors, are really anything but. Though they’re dressed in the requisite hipster apparel—zip-up hooded sweatshirts, skinny jeans, sneakers—and toss around terms like “search engine optimization,” “conversion,” and “analytic platforms,” Harvey and Lirtsman probably have more in common with behemoth Madison […]
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