(courtesy Brooklyn Paper)
There’s a yet another new grocery store in town — Brooklyn Fare opened today at the corner of Hoyt and Schermerhorn streets in Downtown. We’re headed out for a full-scale tour with owner Moe Issa and chef Cesar Ramirez on Thursday, and will report back with lots of photos and how it looks inside. In the meantime, here’s their press release. [pdf]
From the release:
A comprehensive food destination, Brooklyn Fare will offer fresh produce, pristine seafood, and the highest quality poultry and meats, as well as a delicatessen and cheese counter, each department staffed by specialists ready to dispense advice and/or cut or butcher to meet special requests. Brooklyn Fare will also stock a full range of cooking staples and specialty ingredients, an international array of beers, and household items ranging from cleaning supplies to toiletries. As part of its mission to be a convenient and complete resource for the neighborhood, Brooklyn Fare will deliver groceries to area homes and offices.
Also available at Brooklyn Fare will be an extensive menu of prepared meals ranging from salads and soups to an ever changing roster of hot meals, all of them designed and created by the chef César Ramirez and culinary staff in a dedicated kitchen, visible to passers-by, located just down Schermerhorn Street in the same building. César, formerly of the restaurants Bouley and Danube in Manhattan, and most recently Executive Chef of Bar Blanc, offers a breadth of the selections providing restaurant-caliber lunches to people who work in Downtown Brooklyn, and a welcome option to residents of the area looking for a new, sophisticated choice for dining at home throughout the day and evening.
Brooklyn Fare will also house its own coffee bar and café featuring hot and iced tea, coffee, and espresso beverages, fresh baked goods and pastries from Brooklyn’s esteemed Choice Market, and a selection of Brooklyn Fare’s own house-made foods either to go, or for enjoyment in the windowed café area that looks out on the intersection of Schermerhorn and Hoyt Streets. Branding firm Mucca Design, frequent collaborators with Keith McNally and Steven Starr, developed the market’s identity, collateral, and interiors, creating an engaging environment and experience for shoppers. A dedicated checkout line will speed café customers on their way during the morning rush hour, and at other times of day.
Plans are also underway for a sister catering operation out of Brooklyn Fare’s kitchen. The catering menu will offer a wide spectrum of casual and upscale cuisine to offices and residences throughout the Brooklyn area, with menus and à la carte options suited to everything from corporate lunch meetings and holiday parties to birthday parties and other personal celebrations. The open kitchen will also host a rotating series of cooking classes led by Chef Ramirez and his guests, featuring favorites dishes and seasonal specialties.
