Montague Street Revitalization Continues With Launch Of Ruby And Jenna

As we reported a month ago, women’s apparel boutique Ruby and Jenna has opened at 130 Montague Street, above beauty salon Dashing Diva. The store made its soft opening Thursday. Both owners were present, offering an amiable, “Come back and see us, darling.” Two fun chicks.

According to the store’s website, it offers “trendy, contemporary clothing reasonably priced, without sacrificing style.” Other locations are in Manhattan (a pop-up at 1282 Broadway & 33rd) and in Brooklyn at 1308 Kings Highway, as well as Plainview, N.Y., Greenwich, Conn., Hoboken and Westfield, N.J., with another opening this summer in Southampton.

As we noted in April, the building between Henry & Clinton streets at 130 Montague is also on the market for sale, with a price tag of $5.75 million. It offers the two retail units and nine residential apartments over five stories—all of which are all rent stabilized, averaging $1,200/unit per month. More detail is available from broker Massey Knakal here.

(Photos: Chuck Taylor)

Share this Story:

, , ,

  • eg

    Judging by what I saw in the window, it all seems like a lot of flimsy cheap junk.

  • Wrennie

    eg, I get the same impression. What brands/designers do they carry? I guess I’ll have to check it out, but I’m not expecting much. And I hate to say this, but given where it’s coming from (Midwood/Sheepshead Bay, I guess?), it doesn’t really have a good pedigree–that neighborhood isn’t really know for its fashion. And who in our neighborhood dresses like those mannequins, half naked?

  • Heightster

    It is junk. I went in yesterday. My 12 year old might like it, but I would never shop there. It was disappointing.

  • AmyinBH

    Are the prices on par with the quality or is it over priced junk? Is it like H&M where the quality and price are on the same level?

  • Andrew Porter

    I understand that if you go in and give them the right password, they’ll sell you cell-phones or real estate…

  • WillowSt.Neighbor

    Whatever happened to “support your local business”.
    This store has barely opened and the comments are really nasty. If this is not the store for you, maybe it is for someone else.

  • http://Brooklynheightsblog Emily

    Yes, I agree willowstreet neighbor. I was excited that another clothing store was opening in the heights – but disappointed by the type of clothes the have available. But, I think they should be supported and I’m going to do that by giving them some advice…

    If I were the owners – I would focus more on providing quality clothing for the “mom” clientele in this neighborhood. That means no skimpy oufits! In addition, a lot of the parents in this neighborhood would not let their kids wear this kind of clothing.

    Perhaps they can learn from this a we can have a store that is a great resource for the community.

  • north heights res

    I’m thrilled to have an affordable clothing store in the neighborhood. Tango is outrageously expensive, absolutely unaffordable (though I do like the clothes there).

    And: not everyone who lives here is part of the “mom” clientele…I’m glad that they’re appealing to a different demographic.

  • Wrennie

    I’m not a mom, but I also don’t run around with my midriff showing. I’m not against supporting local businesses–this is just more of “uh, why are you in this neighborhood? Did you do any research?”

  • philica

    Funny I was a teenager in this neighborhood many years ago and I remember lamenting that other than Strawberry (gag), the only sort of affordable clothing store was the Gap. So there just might be some teenagers who will actually LIKE this place. And get their parents to buy stuff from them there.

  • Melissa

    I absolutely love this store! I don’t know what you guys are talking about!! I think its a great addition to the neighborhood!

  • Sarah

    Having lived around the corner for the past 10 years, I would have to say that Ruby and Jenna is a great addition to the neighborhood. Montague Street has been in need of a store just like this one. I love the fashionable styles, bright colors, and friendly staff.

    In response to “Wrennie”:

    I would have to disagree with you and say that this company did their research on the neighborhood…and is probably positioning themselves to attract not only those living in the neighborhood, but the many students from the surrounding schools as well. It’s about time someone offered trendy clothing that won’t break the bank. If you’re looking for conservative, Wrennie, Ann Taylor Loft is across the street.

  • joanne

    First of all I have lived in this community for many years and when someones uses the term “pedigree” I feel rather ashamed. What snobbery.
    If you look where THEIR other shops are maybe “pedigree “would be crossed of from your so called comment.
    After shopping there with my daughters who are in their late 20’s, I was rather thrilled. My girls had a blast,they found many fun items(no midiff exposure anywhere to be found exposure that they have either seen on the internet or in Manhattan for much more money.
    Trendy clothing today should not cost a lot of money for the mere fact that what they are TRENDY CLOTHING. Those of a “certain pedigree” who feel the need to be ripped off can continue to do so. If spending more money makes one feel the clothing they are buying is of a higher standard the joke is on you my friend.