Elizabeth Stribling, founder of Stribling & Associates real-estate brokerage, made headlines in 2008 when she relocated from the Upper East Side’s East 84th Street to Brooklyn Heights, in a record-setting $6.6 million 12th-floor 3,442SF pad at One Brooklyn Bridge Park. This month, she is profiled in The Real Deal in a story titled “Stribling: The Next Generation,” which focuses on her company’s “branding overhaul aimed at modernizing the 32-year-old firm’s somewhat stuffy” persona.
In the piece, Stribling reflects, “No one could believe I was moving to Brooklyn,” although she has certainly developed an affinity for the borough. In addition to selling out the residences at the storied Plaza Hotel and peddling Brooke Astor’s Park Avenue apartment for $21 million, the brokerage’s Stribling Marketing & Associates arm is also repping the 24-unit condo at 20 Henry Street in the Heights—which is 50% sold.
Steven Rutter, who heads Stribling’s Marketing division, tells the Real Deal that while Manhattan projects still make up 85% of the firm’s new development listings, it is “gaining a foothold in Brooklyn, with more of a downtown feel.”
Likewise, top-producing Stribling broker Alexa Lambert, notes, “Now, someone who lives on Park Avenue could much more easily want to [move to] Tribeca. Brooklyn has also become much more attached to Manhattan. People think of it the way they would have thought about moving to the Village or the West Side a few years ago.”
Elizabeth Stribling founded her firm on the Upper East Side in 1980, with eight brokers. Today, she has more than 250 agents and offices in Chelsea and Tribeca, in addition to a Madison Avenue flagship. See the full Real Deal profile here.
